Steal Like Beyoncé...and Instagram

On August 2, 2017 Instagram posted on their blog that they were launching "Instagram Stories".

Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.
With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.

Either we were experiencing deja vu or Instagram Stories was sounding A LOT like, ok, EXACTLY LIKE Snapchat (minus geo-filters and face-mapping).

Initially Instagram received some backlash, and people complained about the lack of filters, but slowly and surely people began embracing Insta Stories and you can hear the Snapchat bell tolling further away in the distance.

This post is more about stealing than Instagram Stories VS. Snapchat, but I will tell you why Instagrams thievery WINS!

1. Numbers. Instagram users outnumber Snapchat users 5:1. 

2. It's the best of all worlds! Instagram was already the king of content BUT now your (already generated) following can be with you EVERY SINGLE MOMENT!

3. Aesthetic! Instagram leveled up and has a better, more user-friendly interface.

After the success of InstaStories, Instagram did it AGAIN with their latest update - Instagram Live !

For those who have been hip to this digital game, live video is not new! I remember watching some of my favorite celebs live stream via Ustream and the likes almost a decade ago. Periscope revived the live stream space in 2015, allowing users to stream directly via their mobile device. Rarely mentioned anymore, Periscope became a thing of the past when Facebook (Instagram's parent company) added a live video feature in early 2016! It was truly only a matter of time before they gave their kid, Instagram, a similar feature.

If Instagram is KING of theft, Beyoncé is the QUEEN, no questions asked. 

Beyonce has come under scrutiny several times throughout her career for stealing from other artist ( read: shot by shot similarities from Belgium choreographer, Anne Teresa De Keersmaeker seen in the Countdown music video amongst others). Despite these accusations she's still the G.O.A.T!

In addition to being the Doris Payne(s) of their fields, Instagram and Beyoncé are both leading their industries from the front. Here's why.

THEY DO IT BETTER

Remember: In the words of Drake, it ain't about who did it "first," it's about who did it BEST!

I'd love to say I don't advocate for theft, but I'd be lying. Whether you like to call it stealing, "being inspired," or collaborative innovation - being the best at that given moment in time is how you win! 

 

While innovation is defined as, "a new idea, device, or method,"  it is truly the application of BETTER as there are no "NEW" anythings. So, steal away and do like infamous philosopher Pimp C (R.I.P) once said, and "get the most, not the lesser."

 

Boss UpMaura ChanzComment