7 Major Keys To Building A Network of Quality
If the saying your network determines your net worth holds any weight I look forward to my future deposit slips. I don't say this because I have a large network, which I do, but because I have a QUALITY network.
Call it strategy, right place at the right time, a blessing, or all of the above; I've crossed paths with thousands of amazing and influential people, many of whom have become a part of my network. It's a known fact within my inner circle that if you need something or somebody, Maura either knows them, knows somebody that knows them, or knows somebody that knows somebody. I'd by lying if I didn't say sometimes the power of my network surprises even me.
So, how did I establish this "killer" network? Here are my seven keys to building a network of QUALITY.
1. BE QUALITY.
Believe it or not, people are ALWAYS watching. A large amount of my network has been developed in the midst of being on my sh*t, and doing quality work. Quality attracts quality, and when people notice a like-minded person of quality, they gravitate.
2. FOCUS ON THE RIGHT PEOPLE.
Let me preface this next paragraph by stating I am a proud, card-carrying member of the Beyhive.
I will never forget when I first met one of my now mentors, James Andrews (Google him). After a ton of online stalking, I couldn't quite grasp what he did. He explained it to me in the simplest way possible. He said, I "puppeteer." Perplexed, I asked what he meant by puppeteer. "You like Beyoncé, correct?" Yes, I replied. "Do you know who makes Beyoncé, Beyoncé"?
Say no more.
While I'm sure meeting your favorite celebrity is great for "the gram," it probably won't hold much weight in your network. OFTEN TIMES, the "right people" aren't the face or the flashiest.
3. IF YOU CAN'T BE USED, YOU'RE USELESS.
So you found the right people? Now what? Networking is about creating win/win situations for both involved. Although you may question what kind of value you can offer someone who is where you may want to be, FIND IT. [Don't underestimate the value of your gifts and time.]
Ie. Are they older and not so tech savvy? Teach them ways to increase their reach via social networks.
4. BE THE PLUG.
There is power in connection. Introduce people who can benefit from each other. You build a strong rapport with others and they will often "return the favor."
5. STAY CONNECTED.
Your network won't work for you if you don't work it. Stay in contact with people. This can be something as simple sending a check-in email every couple of months or congratulating them when you see they launched a new project, campaign, etc.
If you're able, connect in person. In their city? Treat them to lunch...or at least a coffee.
6. USE SOCIAL NETWORKS
I think too often we forget that many of these social networks were designed as resources to build/maintain your network and not just for a good laugh from black twitter. There are facebook groups, twitter chats (#TRIBECHATS every last WEDNESDAY 8PM EST), and that great feature that allows you to see who other people are following. All of these tools and resources can be used to build your killer network.
I started reallllly using twitter is 2009. I became interested in who celebrities and influencers felt where important/valuable enough to follow. I can't explain how valuable hours of scrolling people's followers has been in elevating my network.
7. BUILD YOUR OWN TRIBE.
YOUNEEDTRIBE developed almost a year ago ago. I created a group chat with ten of the bossest babes I know. They are all great women who I felt could benefit from being connected to one another. By connecting them, I've since been connected to hundreds more (by being the creator you immediately become more connected and sought out).